The underlying objective of our consultancy was to strengthen the technical capabilities of the SIC in the task of market competition assessment, and to broaden the Superintendence’s knowledge on competition issues as to improve decision making processes and public policy recommendations.
In this project we analyzed the competition conditions of the retail and distribution services industry, in the main urban centers of Colombia. Our investigation focused on measuring anti-trust markets un this industry; identified dominant market participants; also, we assessed competition strategies (i.e. market campaigns, sakes, distribution, etc); evaluated potential effects of market power in competition levels; and studied information sharing trends that affect pricing behaviors. In particular, we examined whether large retail outlets exercised market power against input suppliers and clients.