Market research

Our networking activities substantially involve organizing the preliminary analytical work needed to ensure the success of trade promotion shows and activities engaged by our clients. We provide the best opportunities at trade shows to U.S. companies with the information and support they need to be effective exhibitor at international trade shows in the target market.

We carry out studies of those markets targeted by our clients, to identify potential business opportunities. In this connection we do the following:

• Undertaking industry and/or sector studies, as requested.
• Identifying and recommending promotional opportunities in the trading areas of our clients' interest.
• Developing promotional activities including promotional terms, assisting with in-store merchandising and display, and developing promotional concepts and materials.
• Assisting the inclusion of our clients' products in trade shows and following up on the results of such promotions.